Integrated Identity Resolution

**Organize and transform fragmented customer data into constructs of individuals and households, resulting in a more holistic view of your consumers.** Through the application of Deep Sync’s persistent individual- and household-level identifiers to your first-party data, our identity resolution solution creates more accurate, actionable customer datasets.

Utilizing Deep Sync’s industry-leading, deterministic identity spine, Integrated Identity Resolution connects disjointed consumer data, providing you with a complete view of your customers, including household relationships and the ability to eliminate duplicate records.

<p><br/></p>

## Expected Workflow:

- Create a table containing the customer records for which you'd like to receive individual and household identifiers
- Customer records can be matched on names, addresses, emails, phone numbers, and MAIDs
- Share the table with Deep Sync through a secure Snowflake share
- Deep Sync will match your customer data to our identity spine and return individual and household identifiers
- Deep Sync will also create identifiers for any unmatched records, which will enable you to identify and eliminate duplicate records
- Deep Sync will return a secure share with individual and household identifiers attached
- We will monitor the source table for changes and perform Integrated Identity Resolution on new records

<p><br/></p>

## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

Deep Sync’s identity spine powers our Integrated Identity Resolution listing.

<p><br/></p>

## Additional Considerations - What Comes Next?

Following the application of individual and household identifiers to your file, consider exploring Deep Sync’s Customer Data Enrichment native app to append demographic attributes to your first-party data. We welcome you to contact our team at [e-mail] for additional assistance.

**将零散的客户数据整理并转化为个体与家庭户的结构化数据，从而实现对消费者的全景式洞察。** 通过将Deep Sync的持久化个体与家庭户级标识符应用于您的第一方数据（first-party data），我们的身份解析（identity resolution）解决方案可打造更为精准且可落地的客户数据集。

依托Deep Sync行业领先的确定性身份主干（deterministic identity spine），集成身份解析（Integrated Identity Resolution）可将分散的消费者数据进行关联，为您提供完整的客户全景视图，涵盖家庭户关系，并支持消除重复记录。

<p><br/></p>

## 预期工作流程
- 创建一张包含您希望获取个体与家庭户标识符的客户记录表格
- 客户记录可通过姓名、地址、电子邮箱、电话号码及MAID进行匹配
- 通过安全的Snowflake共享通道将该表格分享至Deep Sync
- Deep Sync将把您的客户数据与我们的身份主干进行匹配，并返回个体与家庭户标识符
- Deep Sync还将为所有未匹配成功的记录生成标识符，助力您识别并消除重复记录
- Deep Sync将返回附加了个体与家庭户标识符的安全共享文件
- 我们将监控源表格的更新情况，并对新增记录执行集成身份解析操作

<p><br/></p>

## 为何选择Deep Sync？
Deep Sync是确定性身份识别领域的行业领军者。依托35年直邮级数据集（direct mail grade datasets）汇编的深厚积淀，Deep Sync秉持数据优先的技术理念，凭借全确定性身份图谱（fully deterministic identity graph）、隐私优先受众群体（privacy-first audiences）、全面的数据解决方案，以及与主流平台及云服务商的集成能力，为代理商与品牌赋能营销、效果衡量、人工智能及商业智能业务。

Deep Sync身份图谱的核心是我们的专有身份主干，这是一套高精度的确定性离线身份资产，包含超过2.6亿条直邮级记录，可识别全美范围内的消费者与家庭户。依托该身份主干，我们能够通过离线个人信息及已观测到的与数字标识符的关联关系，将各类数据资产整合为可落地的受众群体。

Deep Sync的身份主干为我们的集成身份解析服务提供核心支撑。

<p><br/></p>

## 额外注意事项——后续步骤
在为您的数据集完成个体与家庭户标识符的标注后，您可体验Deep Sync的客户数据丰富（Customer Data Enrichment）原生应用，为您的第一方数据追加人口统计属性字段。如需额外协助，欢迎通过[e-mail]联系我们的团队。

搜集汇总

背景与挑战

背景概述

该数据集采用Deep Sync的确定性身份识别技术，将分散的客户数据整合为个体和家庭级别的统一标识，提供精准的客户视图并支持去重操作。其工作流程涵盖数据匹配、安全共享和持续更新，适用于营销、商业智能等场景。