Les discours de Fran�ois Hollande (2009-2012): la force axiologico-affective du changement

Within the field of argumentative analysis, our purpose is to underline the function and the effectiveness of the axiological-emotional content of the change proposed by Fran�ois Hollande in his speeches (2009-2012).
On the basis of the emotional orientation, given in a dysphoric register towards the previous government and in a euphoric one towards the auspicious future, the argumentation of the change claimed by the �normal� president is based on values. To not change would mean to accept the current situation and therefore all its negative values.
Putting the reader in a condition of emotional tension with the aim of energizing him to find a remedy, Hollande�s proposition becomes, thus, a call to action, an implicit request for social, politic and moral engagement, to change the course of history and to realize a better future.