A contribution to research on the use of analytical tools to optimize information and training services in an academic library

Introductory information - File “A contribution to research on the use of analytical tools to optimize information and training services in an academic library” - open data.xlsx contains data from analytics tools: Google Analytics and Mouseflow. - Researchers -- Mariusz Jarocki, [e-mail], https://orcid.org/0000-0002-9536-5111, Institute for Information and Communication Research, Faculty of Philosophy and Social Sciences, Nicolaus Copernicus University in Toruń, Toruń, Poland.   -- Paweł Marzec, [e-mail], https://orcid.org/0000-0003-0300-2266, Institute for Information and Communication Research, Faculty of Philosophy and Social Sciences, Nicolaus Copernicus University in Toruń, Toruń, Poland. -- Dominik Mirosław Piotrowski, [e-mail], https://orcid.org/0000-0002-3372-4772, Nicolaus Copernicus University Library, Nicolaus Copernicus University in Toruń, Toruń, Poland. - The data was collected: -- from October 1, 2022 to September 30, 2023 (Google Analytics) -- from April 1, 2023 to June 30, 2023 (Mouseflow) - The data came from analytics tools, Google Analytics and Mouseflow, was exported to a spreadsheet, verified and enriched. - The file with the data to be shared was created on Fabruary 12, 2024 - Keywords: webpage, academic library, library training, internet analytics, mouse-tracking, Moodle, Google Analytics, Mouseflow Methodological information - Analysis of statistical data and analysing user behaviour using mouse-tracking Sharing and Access information - The data is available under a CC BY license