LEXICAL AND GRAMMATICAL FEATURES OF TRAVELLING COMPANION ADVERTISEMENTS IN ENGLISH

This article analyzes the lexical and grammatical features of travel companion advertisements in English. In the study, positive qualities, travel terms, and encouraging phrases commonly found in advertising texts were studied. Grammatically simple sentences, imperative verbs, present and future tenses, as well as ellipsis, ensure the conciseness and effectiveness of advertising. The research results contribute to a deeper understanding of the linguistic features of travel companion advertising and provide a new approach to the analysis of English-language advertising.