eCommerce Benchmark KPIs: Toys in the Netherlands

In 2023, next to an add-to-cart rate of 13%, a cart abandonment rate of 65.4%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Toys in the Netherlands also consist of an AOV of US$57.4, a discount rate of 6.6%, and a return rate of 3.7%.

在2023年，荷兰玩具电商基准关键绩效指标（KPIs）中，除了13%的加入购物车比率、65.4%的购物车放弃率和4.5%的转化率外，还包括平均订单价值（AOV）为57.4美元、折扣率为6.6%以及退货率为3.7%。