eCommerce Benchmark KPIs: Furniture & Homeware in the Philippines

In 2023, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 89%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Furniture & Homeware in the Philippines also consist of an AOV of US$147.5, a discount rate of 14.9%, and a return rate of 2.2%.

于2023年，菲律宾家具与家居用品的电子商务基准关键绩效指标（KPIs）中，除10.6%的加入购物车比率、89%的购物车放弃率及1.2%的转化率之外，还包括平均订单价值（AOV）为147.5美元、折扣率为14.9%以及退货率为2.2%。