Environmental, Social and Governance Data (ESG)

In a market where brand and consumer values frequently intersect, identifying, understanding, and engaging the socially responsible consumer is critical. Resonate has proprietary ESG data that covers the many ESG attributes across industries, that describe the specific environmental, social and governance topics consumers care about in all facets of their lives. From socially responsible investors to green apparel shoppers, this rich data set can be used for research, modeling and predictive analytics as well as marketing, advertising and creative.

Corporate Responsibility Data
Data on corporate actions that a consumer’s likelihood to shop with or work for a company such as:
- Avoids water and air pollution and deforestation
- Is transparent
- Does not evade corporate taxes
- Encourages diversity and inclusion

Environmental Data
Data on consumers personal behaviors & beliefs related to environmental concerns, their level of “green engagement” and actions that positively impact the environment including:
- Buy green products
- Carpool
- Donate money to green causes
- Buy carbon credits
- Contact politicians about eco issues
- Criticize non-green companies

Social Data
Data on consumers behavior in support of or against companies who stand for or against social issues such as:
- Companies with operations in Russia
- Pro-Ukraine companies
- Pro-choice or pro-life companies
- Pro-BLM companies

THE RESONATE DIFFERENCE – WHAT SETS OUR DATA APART
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.

搜集汇总

背景与挑战

背景概述

该ESG数据集涵盖环境、社会和治理多维度属性，包括企业责任、消费者环保行为及社会议题立场等具体数据，用于研究、建模和营销。数据基于AI技术，具有深度理解、实时更新和个体级别特点，并通过Snowflake平台进行工作流处理。