significance of social media communication

According to the statistical findings from the sample study, following brands on social networking websites or online blogs and using these platforms for daily engagement with others have a significant impact on consumers' intentions to make a purchase. Additionally, consumers who read user comments and reviews on social networking sites and blogs before making a purchase appear to have a purpose for doing so. In a way, their increased use of social media and frequent tweeting have obliged them to keep themselves informed about the most recent developments in a particular brand's product