Travel data

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior.

This is a complete dataset for Travel audience cohorts.

Use this dataset to understand consumer travel-based characteristics about a given location within the United States. Within this dataset, you'll find indices for consumers interested in traveling broken out at the postal code level.

Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences.

Find Data Dictionary here: https://www.goldfishads.com/dataset-examples

INCLUDED TABLES:
- POSTAL_CODES
- TRAVEL

INCLUDED FIELDS:
- SOCIAL_INTEREST_HOBBIES_AND_INTEREST_TRAVEL
- SOCIAL_INTEREST_HOBBIES_AND_INTEREST_TRAVEL_VACATIONS

As well as the following fields from our Demographics dataset.

ADDITIONAL FIELDS:
- ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE
- ETHNICITY_ASIAN
- ETHNICITY_BLACK_OR_AFRICAN_AMERICAN
- ETHNICITY_HISPANIC_LATINO
- ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER
- ETHNICITY_OTHER_RACE_NOT_LISTED
- ETHNICITY_TWO_OR_MORE_RACES
- ETHNICITY_WHITE
- HOUSEHOLD_INCOME_100K_150K
- HOUSEHOLD_INCOME_150K_200K
- HOUSEHOLD_INCOME_200K_PLUS
- HOUSEHOLD_INCOME_50K_100K
- HOUSEHOLD_INCOME_LESS_THAN_50K
- LANGUAGE_SPANISH
- PROPERTY_VALUE_100K_250K
- PROPERTY_VALUE_1MM_TO_1_POINT_5MM
- PROPERTY_VALUE_1_POINT_5MM_TO_2MM
- PROPERTY_VALUE_250K_500K
- PROPERTY_VALUE_2MM_PLUS
- PROPERTY_VALUE_500K_750K
- PROPERTY_VALUE_750K_1MM
- PROPERTY_VALUE_LESS_THAN_100K