Quarterly market share of smartphone vendors in the U.S. 2016-2024

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of 52 percent and 24 percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of 12 and one percent.  Global smartphone marketWhile Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones?Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

截至2024年第二季度，美国智能手机市场占有率由苹果和三星领先，分别占据52%和24%的市场份额。紧随其后的是联想和HMD，其市场份额分别为12%和1%。尽管苹果在美国智能手机市场持续保持领先地位，但在全球范围内，其传统上一直处于落后状态。自2012年以来，三星一直是全球领先的智能手机供应商。然而，近年来，三星在市场份额方面的领先地位已经开始缩小，这意味着苹果以及其他中国竞争对手，如小米、vivo和华为，在智能手机行业看到了增长。苹果在2020年的全球扩张得益于其转向5G智能手机，仅在2020年至2021年间，其销售额就翻了一番。目前，苹果是全球5G智能手机出货量的领先供应商。全球范围内5G的引入带来了颠覆我们已知智能手机市场的可能性。美国消费者对苹果和三星的手机满意吗？苹果和三星不仅在智能手机使用方面在美国市场领先，而且在客户满意度方面也处于领先地位。在美国消费者满意度指数中排名最高的智能手机型号几乎都是三星Galaxy和苹果iPhone。此外，似乎美国智能手机用户在不久的将来不太可能改变他们主要使用的智能手机品牌。