KNOWLEDGE OF MEASLES AND HOW CAREGIVERS DECIDE BETWEEN MODERN AND TRADITIONAL TREATMENTS. A CASE STUDY OF CAMPBELL TOWN COMMUNITY, WATERLOO.

Introduction: This study presents a comprehensive exploration of caregivers' knowledge of measles and their decision-making processes regarding treatment options in the Campbell Town Community, Waterloo. It combines mixed-methods research to provide insights into the balance between modern and traditional treatments for measles. Methods: A mixed-methods approach was employed, with a sample of 100 caregivers chosen through stratified random and convenience sampling. The research objectives assessed knowledge levels, influencing factors on treatment decisions, traditional treatments, and the effectiveness and safety of treatments. Two hypotheses regarding limited knowledge and influencing factors were tested. Results and Discussion: The study revealed a diverse participant demographic, with 92% awareness of measles but significant knowledge gaps about symptoms and recommended treatments. Contrary to Hypostudy1, caregivers did not have limited knowledge of measles transmission. Hypostudy2 was also not supported; instead, decision-making was influenced by safety, effectiveness, cost, and availability rather than socio-cultural factors. Age, gender, and education were not significant predictors. Conclusion: The study underscores the need for targeted interventions addressing knowledge gaps in measles symptoms and recommended treatments. Culturally sensitive approaches are essential to navigate the complex relationship between modern medical treatments and traditional remedies in measles treatment. Recommendations: To improve measles treatment and prevention in the study community, public health initiatives should focus on increasing awareness and education, particularly related to measles symptoms and evidence-based treatments. Collaboration among healthcare providers, community leaders, and caregivers is crucial for informed decision-making. Addressing socio-cultural factors influencing treatment choices and improving healthcare accessibility are key action points for a comprehensive approach.