T-Mobile Data Hygiene

T-Mobile Advertising Solutions Data Services helps advertisers maximize the effectiveness of their first-party data by transforming messy, incomplete, or inaccurate data by applying unique individual- and household-level identifiers to create more complete and accurate customer datasets, which results in more accurate identity matching and higher ROI on your ad spend.<br/> <br/>T-Mobile Advertising Solutions offers a complete data hygiene service through our partner, Deep Sync, that enhances the quality and usability of your first-party data. It leverages highly accurate, direct-mail grade providing access to monthly updated US Postal Service addresses for 98% of all US ZIP codes. In addition, to address standardization, the service cleanses and updates your data through CASS (Coding Accuracy Support System), NCOA (National Change of Address), and COA (Change of Address), and includes living record validation and opt-out suppression. This removes errors and irregularities within the data and flags undesirable profiles. Whether preparing your customer or prospect data for direct mail, online advertising, or for the application of data enrichment, this hygiene service creates a solid foundation to improve the quality and fidelity of your data.<br/><br/>Expected Workflow:<br/><br/>• Install Complete Data Hygiene App in Snowflake.<br/>• Enable access to external network locations in your Snowflake account.<br/>• Complete a Process Acknowledgement Form (PAF) and provide to T-Mobile, who will provide a PAF ID.<br/>o PAF processing can take anywhere from 30 minutes to 4 hours.<br/>• Create a table containing the customer records you'd like to standardize and cleanse.<br/>• Grant access to a view of that table to the Complete Data Hygiene App.<br/>• Run the App using the PAF ID you received earlier. T-Mobile will run the Complete Hygiene process.<br/>• T-Mobile returns a secure share with cleansed data.<br/><br/>Pricing: $10 CPM ($1,000 minimum order)<br/><br/>Why Deep Sync and T-Mobile Advertising Solutions?<br/><br/>Ensuring high data quality and fidelity is essential to optimizing your marketing results. Deep Sync helps advertisers take complete control of your data. Our data hygiene and enrichment solutions are based on direct mail-grade personal information for real-world individuals and households, helping marketers clean and enrich their data to ensure their campaigns are based on accurate, updated data. T-Mobile Advertising Solutions also offers a powerful AI-powered audience targeting platform that enables marketers to activate their audiences across channels, including mobile, web, advanced video, digital-out-of-home, and rideshare.