TRANSLATION STUDIES AND HUMOUR: KEY CHALLENGES IN HUMOUR TRANSLATION

This article examines the multifaceted challenges inherent in humor translation, positioned as one of the most complex domains within translation studies. It systematically analyzes the linguistic, cultural, pragmatic, and technical barriers that impede the seamless transfer of comedic intent across diverse languages. By investigating phenomena such as linguistic untranslatability in puns, the role of cultural realia, and the nuances of pragmatic implicature, the study highlights the necessity for translators to act as cultural mediators rather than mere linguistic conduits. Furthermore, the article evaluates established scholarly strategies—including substitution, compensation, and domestication—as vital tools for maintaining the "humorous load" of a text. Special attention is given to the impact of digital globalization and technical constraints in audiovisual media, emphasizing the need for a multidisciplinary approach that integrates sociolinguistic expertise with technological agility.