CTV (Connected TV) data - Segmented Audiences and Raw files

What kind of CTV-related data does OnAudience provide? 1. CTV (Connected TV) - devices connected to the TV or built into the TV, for example: Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV 2. OTT (Over-the-top) - as a method of content delivery, for example: Netflix, Hulu, Amazon Prime In what form will you receive the data? 1. Segments Either by CTV ID or by any available cookie/mobile ID (i.e. AppNexus) 2. Raw Data Stream Raw data (mobile raw data stream, i.e. bundleID and appName) can be sent either by CTV identifiers or by AppNexus ID. How we categorize CTV segments? Genre - general category of content (e.g. users interested in cooking, automotive, history, cryptocurrency content) - the content the audiences watch most often. Network - the channel someone was watching (e.g. ABC, AMC, FOX) VOD - service someone was using to consume the content (e.g. Hulu, Apple TV, CBC) What are the benefits of using CTV User data? 1. Get more insights about your CTV audience behavior Build a successful campaign using knowledge about your CTV users. Get to know their interests, purchase intentions or demography and improve your campaigns. 2. Reach out to CTV users easily Reach the right CTV target group - choose from segments such as Network => Hulu, Genre => Sport, Football 3. Create personalized content Create ads tailored to your users’ profiles - provide a better user experience and deliver more relevant ads. 4. Increase the effectivity of your campaign Run more effective campaigns thanks to deeper knowledge about your users.

搜集汇总

背景与挑战

背景概述

该数据集提供CTV（Connected TV）相关数据，包括细分受众和原始文件，涵盖内容类型、频道和服务等分类方式。其优势在于帮助用户深入理解受众行为、精准触达目标群体并创建个性化内容，从而提升营销活动效果。