Sales of top false eyelashes and adhesives in the U.S. in 2017

In 2017, Ardell Fashion achieved 18.6 million U.S. dollars in sales. Eyelash extensions, also known as permanent false eyelashes or semi permanent eyelash extensions are the latest trend sweeping across the beauty industry and have become a favorite of many celebrities. Top Cosmetics Categories in the U.S. The cosmetics market in the United States can be broken down into four main segments: lip cosmetics, eye cosmetics, facial cosmetics, and nail cosmetics. Lip cosmetics refers to products like lipstick and lip gloss. Eye cosmetics include eye shadow, false lashes, and mascara. Facial cosmetics are products like foundation, powder, and blush. Last but not least, nail cosmetics primarily refers to nail polish and false nails. In terms of dollar sales, the two largest categories in the United States in 2018 were facial and eye cosmetics. Leading Makeup Brands among American Women With the explosive popularity of social media platforms and the rising tide of indie or online-only makeup brands available on the market, there are more options than ever for consumers. However, a few classic brands stand out as the most widely used and purchased among American women. A 2017 survey found that over half of U.S. women use CoverGirl cosmetics, making it the most popular makeup brand that year.

2017年，Ardell时尚公司实现了1860万美元的销售业绩。睫毛延长术，亦称永久性或半永久性假睫毛，已成为席卷美容行业的最新潮流，并成为众多名媛喜爱的美妆方式。美国化妆品市场可分为四大主要板块：唇部化妆品、眼部化妆品、面部化妆品和指甲化妆品。唇部化妆品包括口红和唇彩等。眼部化妆品涵盖眼影、假睫毛和睫毛膏等。面部化妆品主要包括粉底、散粉和腮红等产品。不容忽视的是，指甲化妆品主要指的是指甲油和假指甲。就销售额而言，2018年美国最大的两个化妆品类别为面部和眼部化妆品。随着社交媒体平台的爆炸性普及以及市场上独立或仅在网络上销售的化妆品品牌的崛起，消费者可选择的产品种类比以往任何时候都要丰富。然而，在众多品牌中，仍有几款经典品牌脱颖而出，成为美国女性最广泛使用和购买的选择。2017年的一项调查显示，超过一半的美国女性使用CoverGirl化妆品，使其成为当年最受欢迎的美妆品牌。