Search terms and codebook accompanying the paper "Selling Satisfaction: A Qualitative Analysis of Cybersecurity Awareness Vendors’ Promises"

This is the search terms and interview codebook for the peer-reviewed paper “Selling Satisfaction: A Qualitative Analysis of Cybersecurity Awareness Vendors’ Promises", by Hielscher et al.<br>The objective of the analysis was to understand how statements on the websites of security awareness vendors aligns with customers' needs; the analysis also examined how websites relate to human-centered security challenges from prior research, and also the role of employees within organizations (as recipients of security awareness and training initiatives). The codebook emerged from a thematic analysis of 2,476 statements on 156 websites from 59 vendors. We gathered search terms from n = 30 awareness professionals to perform an automated Google search. The codebook, as presented here, is arranged into columns, with groups of codes in the first column, followed by the count of occurrences of each code across the transcripts, a brief Description of each code, and an example quote.

本数据集为Hielscher等人所著同行评议论文《售卖满意度：网络安全意识厂商宣传承诺的质性分析》（"Selling Satisfaction: A Qualitative Analysis of Cybersecurity Awareness Vendors’ Promises"）配套的搜索词与访谈编码手册（codebook）。
本研究的分析目标为厘清网络安全意识厂商官网宣传话术与客户需求的契合程度；同时探究了厂商官网宣传内容与既往研究中提出的以人类为中心的安全挑战之间的关联，以及员工作为组织内安全意识与培训项目接收者所扮演的角色。
本编码手册源自对59家厂商旗下156个官网共计2476条宣传话术的主题分析。研究团队从30名网络安全意识领域从业者处采集搜索词，样本量n=30，以此开展自动化谷歌（Google）搜索。
本编码手册以列项形式编排：首列为编码组别，后续依次列明各编码在转录文本中的出现频次、各编码的简要说明，以及一条示例引语。