CPG - Purchased Based Audiences

NCS Purchase-Based insights are the most representative look at purchasing across the CPG ecosystem. NCS purchase insights are from our retailer partners covering” Food, Mass, Drug and e-commerce transactions. All transaction data used is at the UPC level which allows NCS to offer fully tailored and customized feeds + solutions to clients, in addition to the public segments listed here.

Purchase Segment Details

Big Data:

- 115MM+ Unique Households
- 37K+ Stores (including online purchases) in all 50 states
- 14 CPG Retailers, including 2 of the top 3 drug chains, with 52 Banners

Representative Data:

- NCS Purchase Graphs use Nielsen IQ Homescan panel and RMS store purchase data to create the gold standard for national All Outlet representive in CPG outcome measurement.

NCS Purchase Graphs:

- NCS use Machine Learning and our unique models to identify relevant buying behavior by department, and flag every US household accordingly

Benefits:

- Better Results - Purchase-based audience targeting creates 3x the return on ad-spend as other targeting methods.
- More Efficient - Find only the buyers you need based upon product purchase history.
- Future Fit - Data is not reliant on cookies or maids.
- Scalable - Activate across all platforms.

搜集汇总

背景与挑战

背景概述

该数据集基于购买行为提供CPG领域的受众洞察，数据覆盖超过115MM家庭和37K商店，具有全国代表性。它利用机器学习模型分析购买行为，优势在于能提升广告回报、提高效率、不依赖cookie且可跨平台扩展。