Frequency of online shopping in Kazakhstan 2023

As of February 2023, around a third of e-commerce customers in Kazakhstan shopped online once a month. To compare, over a half of respondents nationwide made online purchases less than once a month. The majority of shoppers on Kazakhstani e-commerce platforms were women.

截至2023年2月，哈萨克斯坦的电子商务客户中约有三分之一每月在线购物一次。相较之下，全国范围内，超过一半的受访者每月进行的在线购物次数少于一次。哈萨克斯坦电子商务平台上的购物者以女性为主。