B2B marketing channels most effective in driving early stage engagement U.S. 2019

According to the results of a survey conducted in late 2019, 49 percent of B2B marketers in the United States believed e-mail to be the most effective channel in generating early-stage engagement. it was also found that 39 percent of survey participant indicated that in person events were effective in driving customer engagement.

根据2019年末进行的一项调查结果显示，美国49%的B2B市场营销人员认为电子邮件是生成早期参与度最有效的渠道。此外，调查还发现，39%的受访者表示，面对面活动在推动客户参与度方面同样效果显著。