Marketing expenses of leading OTAs worldwide 2019-2023

The marketing expenses of leading online travel agencies (OTAs) worldwide grew significantly in 2023 compared to the previous year, exceeding the expenditures recorded before the COVID-19 pandemic. Over the period considered, Expedia Group and Booking Holdings reported the highest figures, spending roughly 6.9 billion and 6.8 billion U.S. dollars on marketing in 2023, respectively. While Airbnb recorded the third-highest figure that year, it spent substantially less than Expedia Group and Booking Holdings, with the company's marketing expenses reaching around 1.8 billion U.S. dollars.

全球领先在线旅行社（OTA）的营销费用在2023年相较于前一年显著增长，超过了新冠疫情爆发前的支出记录。在所考虑的时段内，Expedia Group 和 Booking Holdings 报告的数字最高，分别于2023年投入约69亿和68亿美元用于营销。尽管 Airbnb 在当年记录了第三高的费用，但其支出远低于 Expedia Group 和 Booking Holdings，公司的营销费用约为18亿美元。