Cancer Research UK Cancer Awareness Measures, February 2023: Special Licence Access

<p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">The Cancer Awareness Measure (CAM) was developed in 2007-8 to address the absence of a validated measure of </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_AdvancedProofingIssueV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">general public</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> awareness of cancer </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">(</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">Stubbings</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">, S., Robb, K., Waller, J., Ramirez, A., </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">Austoker</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">, J., Macleod, U., </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">Hion</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">)</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_ContextualSpellingAndGrammarErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">.</span></span></p><p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face.</span><span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> </span></p>
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<p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">CAM data has been collected by CRUK </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">approximately every</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> two years from 2008 to 2019, moving to bi-annual in 2021. A COVID specific CAM was developed in 2020 and 2021 to measure the longitudinal impact of COVID-19 on cancer attitudes and behaviour and understand the contextual influences on cancer attitudes and behaviour during COVID-19. </span></span><span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> </span><br></p></div>
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<p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">Further information about the CAM may be found on the Cancer Research UK </span><span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span class="xxxxxxtextrun"><span style="font-size: 10pt; line-height: 107%; font-family: Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam">Cancer
Awareness Measure (CAM)</a> </span></span><span style="font-size: 10pt; line-height: 107%; font-family: Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">webpage</span><span class="xxxxxxnormaltextrun"><span style="font-size: 10pt; line-height: 107%; font-family: Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">.</span></span> The latest survey will be </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">validated</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> by CRUK in partnership with the Centre for Health Service Studies at The University of Kent in 2023. </span></span><span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> </span></p>
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