STUDY OF THE CONCEPT OF INTERTEXTUALITY IN MODERN LINGUISTICS

This study explores the concept of intertextuality in modern linguistics, focusing on its theoretical development, practical applications, and relevance in contemporary discourse. The research examines how intertextuality functions as a key mechanism in meaning-making across digital, political, and social communication. By analyzing recent scholarly works, the study highlights the role of intertextuality in shaping identity, ideology, and communicative strategies. It also considers methodological advancements, including corpus-based and multimodal approaches, which enhance the analysis of intertextual relations. The findings demonstrate that intertextuality is essential for understanding complex discourse structures in the modern digital environment.