Share of direct traffic on general retailer websites in France 2020

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of direct traffic of the different retailers websites. Thus, we note that around 83 percent of visits to Casino.fr came from direct traffic, that is to say, visits made through search engines, social media, blogs, or other websites that have links to other websites.

在法国因COVID-19疫情引发的封锁期间，众多综合性零售商或大规模分销渠道经历了指数级增长，数据源旨在衡量不同零售商网站的直接流量占比。据此，我们发现约有83%的访问量来自直接流量，即通过搜索引擎、社交媒体、博客或含有指向其他网站链接的其他网站进行的访问。