Content Marketing Statistics 2024
收藏artios.io2024-05-28 更新2025-03-26 收录
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资源简介：
Using data from Polly sourced from an independent sample of 8,869,464 people from Twitter, Reddit and TikTok worldwide from March 18th 2023, to March 18th 2024, we compared what marketers thought content marketing engaged people the most vs actual. The results were Podcasts (51% vs 10.5% predicted by marketers), Online Courses (14% vs 0% predicted), Blogs (10.4% vs 4.5% predicted) and others . This report has a breakdown by gender, age and worldwide region.
本报告基于来自全球Twitter、Reddit和TikTok平台的独立抽样数据集，共计8,869,464人，数据收集时间跨度为2023年3月18日至2024年3月18日。我们对比了营销人员对何种内容营销形式最能吸引人们的看法与实际情况。结果显示，播客（51%的实际参与率，而营销人员预测为10.5%）、在线课程（14%的实际参与率，而预测为0%）、博客（10.4%的实际参与率，而预测为4.5%）以及其他形式均有所体现。本报告还按性别、年龄以及全球区域进行了详细拆解分析。
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