The Image of the Entrepreneur of the Germans

Attitude of West Germans to entrepreneurs.

Topics: assessment of social significance of different occupational
groups; associations with the term entrepreneur; ideal image of an
entrepreneur; personal employment in a private enterprise;
characterization of personal topmost boss; sex of boss; satisfaction
with boss; model character of boss; image of the entrepreneur in
general (scale); evaluation of social influence of entrepreneur;
evaluation of achievement ability of trade unions and employer
associations; preference for national economy or private economy;
sources of information about political and economic questions; image of
entrepreneur in media; competence or profit orientation of
entrepreneurs; perceived development of the image of the entrepreneur
in the course of time; responsibility of the entrepreneur for current
unemployment; understanding or walling off the concept of entrepreneur;
most important aspects of occupational work; work satisfaction;
detailed list of company social services received and privileges; ties
to company; desire to trade with the boss or head of department.

Demography: age (classified); sex; school education; occupation;
occupational position; employment; area of business of company; company
size; household composition; membership in a trade union; party
preference (Sunday question); eligibility to vote.