MBI Sociodemographic Data Romania Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Romania at the 6-digit postcode level includes the following variables:

- CTRYCODE: Two digit country code by ISO 3166
- NAME: Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- POSTCODE: Postal code
- P_PRM: Population (Nighttime) year average: per mill of country
- P_T: Population (Nighttime) year average: total number

If you require a variable not included in the Basic Bundle, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

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MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Romania

概述

MBI提供的罗马尼亚最新社会人口统计数据，适用于基于数据的决策。数据来源单一，确保跨市场一致性和可比性。包含人口、性别、年龄结构（15岁年龄段）、失业率、家庭数据及消费者风格数据。部分区域还提供额外变量，如按收入五分位划分的家庭、教育、家庭类型和婚姻状况。

业务需求

• 市场分析：揭示未开发市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测：利用人口趋势设定符合区域需求的数据驱动销售目标。
• 位置规划：评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图：结合社会人口洞察与客户数据，全面了解客户需求和行为。
• 位置数据丰富化：通过详细人口和家庭属性丰富地理数据集。

数据字典

表名：MBI_MARKETDATA_2024_RO_POSTCODES6_SOCIO 列：

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)

示例数据：

CTRYCODE	POSTCODE	NAME	P_T	P_PRM
RO	607349	Negri	1269	0.0671007398900890
RO	607510	Roşiori	1069	0.0565253671729750

使用示例

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_RO_POSTCODES6_SOCIO";

其他信息

• 刷新频率：每年
• 时间覆盖范围：2024年1月1日至2024年12月31日
• 地理覆盖范围：罗马尼亚（按邮政编码）
• 云区域可用性：AWS多个区域（如非洲开普敦、亚太雅加达等）
• 提供商：Michael Bauer International GmbH
• 联系方式：[e-mail]