公共交通用户高频换乘行为偏好

基于交通卡/码交易数据，可查询月维度公共交通出行乘客的频率最高的换乘方式，包括公交换公交、公交换地铁、地铁换公交、P+R。该产品可应用于商业营销、广告投放、商圈选址、产品设计、交通规划、交通管理和运营、科学研究、社会研究等场景。

This dataset is built upon transaction data from transit cards and mobile transit QR codes, supporting querying the most frequent transfer modes of public transit trip passengers at a monthly granularity, including bus-to-bus, bus-to-metro, metro-to-bus, and Park and Ride (P+R). It can be applied to scenarios such as commercial marketing, advertisement placement, commercial district site selection, product design, transportation planning, traffic management and operation, scientific research, and social research.

搜集汇总

背景与挑战

背景概述

该数据集基于上海公共交通卡交易记录，按月统计乘客高频换乘行为（含公交-公交、公交-地铁、地铁-公交、P+R四种模式），适用于商业选址、交通规划等八大应用场景。