Pradeep_2025_HybridSEM.zip.zip\Pradeep_2025_

Basic InformationPlease input data's title:Multi-Wave Survey Data on Anime Consumer Engagement, Identity, and Advocacy for Hybrid SEM Segmentation ResearchThree keywords at least (Chinese Keywords):市场细分 (Market Segmentation)消费者行为 (Consumer Behavior)粉丝文化 (Fan Culture)结构方程模型 (Structural Equation Modeling)Three English keywords at least:Consumer EngagementMarket SegmentationFormative MeasurementAnime FandomHybrid SEMData description must be longer than 0 character (Chinese Description):本数据集包含来自450名动漫消费者的三轮调查数据，采集于2023年4月至9月。数据旨在研究体验式粉丝圈中的市场细分问题，重点关注反思性心理构念（社会认同）与形成性行为指标（多平台参与度）的整合。数据集包含参与强度、社会认同、推荐意愿、创新感知和社区参与度的测量项，以及关键人口统计信息。该数据集支持用于细分分析的"正则化混合结构方程模型"框架的开发与验证。数据收集通过在线社区、动漫展会现场和专业问卷平台完成，确保了样本的多样性和鲁棒性。Data English description must be longer than 0 character:This dataset contains multi-wave survey data from 450 anime consumers, collected across three complementary studies between April and September 2023. The data were designed to investigate market segmentation in experiential fandoms, focusing on the integration of reflective psychological constructs (social identity) with formative behavioral indicators (multi-platform engagement). The dataset includes measures of engagement intensity, social identity, advocacy intentions, innovation perception, and community participation, along with key demographics. It supports the development and validation of a Regularized Hybrid Structural Equation Modeling (SEM) framework for segmentation analysis. Data were collected via online communities, an anime convention, and a professional panel to ensure sample diversity and robustness.Please choose subjects:Primary Category: 社会科学 (Social Sciences)Secondary Category: 经济学 (Economics) / 管理学 (Management) / 心理学 (Psychology)Please set cover:Title: Anime Consumer Segmentation Data