相关数据集
Streamer Product Data
This set of data is used to study the interaction of streamer type and product type on consumer purchase intention.
DataCite Commons2025-02-24 更新80
Data-English copy edition.
Emotional factors play a crucial role in streaming live marketing of agricultural products. Some literature explored several emotional factors’ impact on consumers’ purchase intention. Nonetheless, th
Figshare2024-04-01 更新40
Open Coding.
With the widespread adoption of mobile networks, live streaming e-commerce has experienced robust growth. Marketing discourse plays a crucial role in communication between live streamers and consumers
Figshare2025-05-07 更新40
Sample Characteristics Information.
With the widespread adoption of mobile networks, live streaming e-commerce has experienced robust growth. Marketing discourse plays a crucial role in communication between live streamers and consumers
Figshare2025-05-07 更新40
Simulated live streaming marketing details.
While live commerce provides consumers with a new shopping experience, it also leads them to experience shopping failures and to develop a self-protection mechanism to prevent wrong purchases. To addr
NIAID Data Ecosystem40
