Newspaper industry in Sweden 2011-2023

The revenue of the newspaper industry in Sweden overall decreased in the past few years. While the market generated over 19 billion Swedish kronor in 2011, the figure stood at just 13.28 billion kronor in 2023. Similarly, reading daily newspapers in the Scandinavian country is becoming less popular. According to a survey, the share of people consuming this traditional medium declined from 77 percent in 2009 to 66 percent in 2023. Printed newspapers are becoming less importantA large part of newspaper revenue is generated through advertisement. The printed daily newspaper advertising expenditure in Sweden amounted to around two billion Swedish kronor in 2021. Here again, it becomes apparent that traditional media like printed versions of newspapers are falling out of favor. The spending on traditional newspaper advertising was nearly seven million kronor in 2011. Compared to that, expenditure on digital daily newspaper ads steadily grew during the period from 2011 to 2018. Which are the largest Swedish newspaper publishers?Based on revenues, Bonnier is the largest newspaper publisher in Sweden. In 2021, the company gained roughly 4.23 billion Swedish kronor with its daily newspapers Dagens Nyheter, Expressen, as well as Sydsvenskan. Schibsted came second in the ranking. The Norwegian publisher owns the Stockholm-based newspapers Aftonbladet and Svenska Dagbladet (SvD).

近年来，瑞典报业整体收入呈现下降趋势。2011年，该市场创造了超过190亿瑞典克朗的收入，而到2023年，这一数字仅为132.8亿克朗。同样，在斯堪的纳维亚国家，每日阅读报纸的习惯也在逐渐减少。根据一项调查，消费这一传统媒介的人群比例从2009年的77%下降至2023年的66%。印刷报纸的重要性正在逐渐降低。报纸收入的一大部分来源于广告。2021年，瑞典印刷日报的广告支出约为20亿瑞典克朗。再次明显的是，像报纸的印刷版这样的传统媒体正在失去人们的青睐。2011年，传统报纸广告的支出接近700万克朗。相比之下，2011年至2018年期间，对数字日报广告的支出稳步增长。谁是最大的瑞典报纸出版商？根据收入规模，博尼耶（Bonnier）是瑞典最大的报纸出版商。2021年，该公司通过其日报《Dagens Nyheter》、《Expressen》以及《Sydsvenskan》获得了约42.3亿瑞典克朗。挪威的施比斯特德（Schibsted）位居第二。该挪威出版商拥有斯德哥尔摩的报纸《Aftonbladet》和《Svenska Dagbladet》（SvD）。