eCommerce Benchmark KPIs: Apparel in Russia

In 2023, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 80%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Apparel in Russia also consist of an AOV of US$75, a discount rate of 21.2%, and a return rate of 14.8%.

在2023年，俄罗斯服装电商基准关键绩效指标（KPIs）中，除11.3%的加入购物车率、80%的购物车放弃率和2.2%的转化率之外，还包括平均订单价值（AOV）为75美元、21.2%的折扣率和14.8%的退货率。