Annual change in advertising spend in Poland 2021-2022, by medium

In the first quarter of 2022, expenditure on cinema advertising showed the biggest change in expenditure value, increasing by over 326 thousand percent in relation to the previous year. On the other hand, expenditure on radio advertising suffered the most during the observed time, witnessing a decrease of 1.6 percent in expenditure value.

在2022年第一季度，影院广告支出呈现出最大的支出价值变动，较上年同期增长了超过32.6万个百分点。另一方面，在观察期间，广播广告支出降幅最大，支出价值下降了1.6个百分点。