MarketSignalsTM National Consumer File

# MarketSignals: The Most Comprehensive Consumer Data Solution

MarketSignals consumer marketing data provides unparalleled insights into 250+ million adult consumers in the United States. With thousands of unique attributes—including over 2,000 proprietary to MarketSignals—this dataset enhances your understanding of your customers by delivering critical characteristics and predictive spending signals that no other data source can match.

## What Sets MarketSignals Apart?

MarketSignals is powered by Wiland’s extensive, integrated identity graph, incorporating:

- The largest dataset of proprietary consumer spending data
- Social media engagement signals
- Machine-learning-driven predictive analytics

MarketSignals scores and ranks individuals based on their likelihood to spend in hundreds of precisely defined categories by resolving trillions of spending and intent signals to active adult consumers. No other data enhancement product combines this level of detail with such breadth of coverage.

## MarketSignals Data Elements

Demographics

- Age
- Gender
- Marital Status

Consumer Consumption Scores: Highly predictive propensity segments

- Trendy Fashion Spending
- Recent Digital Spenders
- Current Demand Indicators

Psychographics, Lifestyle, and Interest Data

- Dining, entertainment, and lifestyle interests
- Activities and hobbies
- Charitable giving and donor activity

Purchase Behavior

- RFM (Recency, Frequency, Monetary) scoring for market and product categories
- Channel preferences
- 24, 36, and 48-month purchase history indicators

Property Details

- Homeowner/Renter status
- Dwelling type and size
- Assessed home value

Automotive Ownership and Intent

- Primary vehicle make and model
- Number of vehicles
- Aspirational ownership intent

Financial Characteristics

- Income
- Net worth
- Investment profiles

Geographic Details

- State
- Regions
- Territories

Spending Propensity Scores in Hundreds of Consumer and Charitable Categories

- Charitable giving likelihood
- Media consumption
- Sports and entertainment engagement

This dataset is available for a 12-month license with customized pricing for each client engagement.

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## Sample Table and Fields

Example File Name: <client name>-Wiland_View_Output

Sample Data Fields:

- Age_range
- Gender
- Total_Purchases_Women_Apparel
- Coco_Score_High_Dollar_Digital_Spenders

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# MarketSignals: The Data You Need to Drive Smarter Marketing Decisions