U.S. consumer spending increase influenced by paid vs. free loyalty programs 2020

In a survey conducted in 2020 among consumers in the United States it was found that members of a paid loyalty programs were 60 percent more likely to spend more on brands. In comparison, those who subscribed to free rewards programs were 30 percent more likely to increase their spending on brands.

在一项于2020年针对美国消费者进行的调查中，研究发现，参与付费忠诚度计划的成员在品牌上的消费概率高出60%。相较之下，订阅免费奖励计划的消费者在品牌消费上的增长概率则高出30%。