Italy: return on investment (ROI) of leading cultural goods retailers 2016-2018

Between 2016 and 2018, Decathlon Italia recorded the highest average return on investment (ROI) among leading specialized retailers of cultural and recreational goods in Italy. According to data provided by Prometeia, the company generated a ROI of 29.1 percent over the period considered.A profitable period for Decathlon ItaliaAs for the return on investment, between 2015 and 2017 the sporting retail group also recorded the highest average return on equity (ROE). That made Decathlon Italia the most profitable company among leading specialized retailers of cultural and recreation goods in Italy over the period considered.Decathlon beyond Italy: a leader company in Europe between 2015 and 2017Between 2015 and 2017, the French sporting company – formerly known as Oxylane – also recorded positive financial results in other European countries. In 2017, it was the leading company in the sporting goods retail sector in Germany. Especially, Decathlon figured as the leading sports and leisure retailers in Europe in 2016. Moreover, the group also recorded positive consumer awareness. For instance, in 2015 it was considered as one of the most indispensable sports shops in the Netherlands.

自2016年至2018年间，Decathlon Italia在意大利领先的文化和休闲用品专业零售商中录得了最高的平均投资回报率（ROI）。根据Prometeia提供的数据，该公司在所考虑的期间内实现了29.1%的投资回报率。对Decathlon Italia而言，这是一个盈利的时期。至于投资回报，在2015年至2017年间，这家体育零售集团也录得了最高的平均净资产收益率（ROE）。这使得Decathlon Italia在所考虑的期间内成为了意大利领先的文化和休闲用品专业零售商中最盈利的公司。Decathlon在欧洲：2015年至2017年间的行业领导者。在2015年至2017年间，这家法国体育公司——原名Oxylane——在欧洲其他国家也实现了积极的财务成果。2017年，它成为了德国体育用品零售领域的领先企业。特别是，Decathlon在2016年被视为欧洲领先的体育和休闲零售商。此外，该集团还录得了积极的消费者认知度。例如，在2015年，它被认为是荷兰最不可或缺的体育用品店之一。