eCommerce Benchmark KPIs: Beverages in Morocco

In 2023, next to an add-to-cart rate of 13.2%, a cart abandonment rate of 77.2%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Beverages in Morocco also consist of an AOV of US$77, a discount rate of 8.9%, and a return rate of 2%.

在2023年，摩洛哥饮料类电子商务的基准关键绩效指标（KPI）显示，相较于13.2%的加入购物车率、77.2%的购物车放弃率以及3%的转化率，还包括平均订单价值（AOV）为77美元、折扣率为8.9%以及退货率为2%。