PREDICTORS OF TOURISM LOYALTY WITH MEDIATOR AND MODERATOR EFFECTS AMONG GUILIN TOURISTS AFTER COVID-19 PANDEMIC LOCKDOWN IN CHINA

PREDICTORS OF TOURISM LOYALTY WITH MEDIATOR AND MODERATOR EFFECTS AMONG GUILIN TOURISTS AFTER COVID-19 PANDEMIC LOCKDOWN IN CHINA

Includes: 554 records.

Variables Items
Loyalty
WOM Wom1: I will recommend Guilin to other people
Wom2: I will say positive things about Guilin to other people

BI BI1: I will encourage friends and relatives to visit Guilin
BI2: I will revisit Guilin in the next three years

MTEs
Hedonism Hed1: I was thrilled about having a new experience in Guilin
Hed2: I indulged in activities during the trip in Guilin
Hed3: I really enjoyed this tourism experience in Guilin
Hed4: I had an exciting experience in Guilin

Novelty Nove1: I had once-in-a-lifetime experience in Guilin
Nove2: I had a unique experience in Guilin;
Nove3: My trip in Guilin was different from previous trips;
Nove4: I experienced something new in Guilin

AEQs
Harmony Har1: Places to experience silence and calm
Har1: Accommodation close to nature
Har2: Businesses’ architecture harmonizes with landscape
Har3: Businesses’ interior harmonizes with the surroundings outdoors

Genuineness Gen1: Encountering flora in the natural surroundings
Gen2: Good opportunities to eat local dishes
Gen3:Businesses reflect traditions
Gen4: Good opportunities to observe wildlife

CcTE
CcTE1: Working alongside of a travel professional allowed me to have a great social interaction, which I enjoyed
CcTE2: I felt comfortable working with a travel professional during this activity
CcTE3: The setting of the vacation environment allowed me to effectively collaborate with the travel professional
CcTE4: My vacation experience was enhanced because of my participation in the activity
CcTE5: I felt confident in my ability to collaborate with the travel professional

Memorability
Mem1: I have wonderful memories of tourism experiences in Guilin
Mem2: I won’t forget my tourism experiences in Guilin
Mem3: I will remember my tourism experiences in Guilin