Drug Advertising and Health Habit
收藏NBER2005-11-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w11770
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资源简介：
We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical exercise. By learning the existence of a new drug treatment via DTCA, rational consumers may become careless about maintaining healthy lifestyles. Using the National Health
提供机构：
美国国家经济研究局
创建时间：
2005-11-01
