THE IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC MANAGEMENT IN EMERGING ECONOMIES

This article examines the impact of digital transformation on strategic management practices in emerging economies based on verified academic and institutional sources. The study synthesizes empirical findings from international organizations and peer-reviewed journals to evaluate how digital technologies reshape competitive advantage, organizational capabilities, governance structures, and innovation ecosystems. Evidence from reports by the World Bank, OECD, UNCTAD, and World Economic Forum demonstrates that digital infrastructure, platform economies, data governance, and human capital development significantly influence strategic decision-making in emerging markets. The findings indicate that digital transformation strengthens dynamic capabilities, enhances operational efficiency, and alters competitive dynamics, while also creating regulatory and cybersecurity challenges.