Activity: Area Analysis - GB

At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around a point of interest over time. Our dataset empowers you to explore the “what” by allowing you to dig deeper into customer movement behaviours, eliminating gaps in your trade area and discover the untapped potential. Leverage Echo's Activity datasets to identify new growth opportunities and gain a competitive advantage.

This sample of our Area Analysis provides you insights into the estimated total unique visitors and visits in an area. This helps you understand frequentation dynamics over time, identify emerging trends in people movements, and measure the impact of external factors on how people move across a city.

This data is non-PII and GDPR-compliant.

Dataset Attributes Include:

- Geo H3 ID
- Lat/ Long
- Date Range (Start and End)
- Unique Visitors
- Visits
- Average Visits per Visitor

Additional Information

- Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors.
- Echo collects, cleans and updates its footfall a daily basis. Normalization of the data occurs on a monthly basis. Our standard delivery is using a CSV file format, but we can work with other formats (such as Parquet and XML).
- We provide data aggregation on a weekly, monthly and quarterly basis.
- Information about our dataset with regard to our country offering and data schema can be found here:

1) Activity Data Schema: https://docs.echo-analytics.com/activity/data-schema
2) Activity Country Availability: https://docs.echo-analytics.com/activity/country-coverage
3) Activity Methodology: https://docs.echo-analytics.com/activity/methodology

Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout the location data journey. We handle the complex tasks to deliver analysis-ready data sets to you.