eCommerce Benchmark KPIs: Media in Mexico

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 80.9%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Media in Mexico also consist of an AOV of US$27.5, a discount rate of 9%, and a return rate of 5.2%.

在2023年，墨西哥媒体电商的基准关键绩效指标（KPIs）包括10.1%的加入购物车率、80.9%的购物车放弃率、1.9%的转化率，此外，平均订单价值（AOV）为27.5美元，折扣率为9%，退货率为5.2%。