Purchase incidence by type of digital commerce worldwide 2021

According to a 2021 survey, online marketplaces were the most prevalent type of digital commerce globally, with 75 percent of respondents indicating that they had used them to make purchases in the last six months. While traditional retailer and brand websites followed, several emerging types of e-commerce are stealing the spotlight. Voice commerce, social commerce, and quick commerce, for instance, were used by more than a third of respondents in this period.

根据2021年的一项调查，在线市场在全球数字商业中占据了最为普遍的地位，75%的受访者表示在过去六个月内曾使用在线市场进行购物。尽管传统零售商和品牌网站紧随其后，但多种新兴的电子商务模式正逐渐崭露头角。例如，语音购物、社交购物以及快速购物等，在此期间，超过三分之一的受访者使用了这些模式。