complexity in assessing the role of psychic distance

Abstract In this paper the concept of psychic distance used in the Uppsala internationalization model is reviewed, its fundamental role is highlighted and the difficulty of measuring it, in empirical research, result of broad scope that includes, for this, an exploratory analysis of hierarchical cluster is performed on some variables that are commonly used to measure the psychic distance between countries. This research focuses on the study of the psychic distance of destination countries of exports of Mexican furniture companies registered in the directory of exporters of the Ministry of Economy.