HOW TO INCREASE CUSTOMER LOYALTY BY BUILDING TRUST IN E-COMMERCE CUSTOMERS IN INDONESIA?

This dataset was collected as part of an academic research study investigating the factors influencing customer loyalty in the Indonesian e-commerce industry. The study examines the relationships among Perceived Application Quality, Service Experience, Customer Satisfaction, Customer Trust, and Customer Loyalty, including the moderating role of generational cohorts. The dataset contains survey responses collected from Indonesian e-commerce users through a structured questionnaire. The questionnaire was designed to measure customer perceptions, experiences, satisfaction, trust, and loyalty toward e-commerce platforms. The research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the research constructs and test the proposed hypotheses. The dataset is intended to support academic research, statistical analysis, model validation, and further investigations into consumer behavior, digital commerce, customer relationship management, and e-commerce loyalty. By making this dataset publicly available, the researcher aims to promote research transparency, reproducibility, and opportunities for comparative studies and future research in digital business and consumer behavior.