Digital and TV viewership of live sports in the U.S. 2022-2027

In 2023, around 95.5 million people in the U.S. watched live sports on digital platforms, outpacing the number of traditional pay TV sports viewers for the first time. While the digital sports viewership is forecast to continue to grow in the upcoming years, traditional television is becoming increasingly unpopular to watch this kind of content.

于2023年，约9550万人在美国通过数字平台观看了现场体育赛事，这一数字首次超过了传统付费电视体育观众的数目。尽管预计未来几年数字体育观众数量将持续增长，但传统电视观看此类内容的方式正变得越来越不受欢迎。