The Impact of Artificial Intelligence on Sports Journalism: A Study of Automated Content Generation and Audience Engagement

Artificial intelligence is immediately used in news creation and the public's ideas about the results and assessments of AI-generated sports news articles. This study systematically explored how an author's identity, ways information is presented, and who reads it affect whether people think something is believable and if they want to read more about it by doing three computer tests. The results show that AI author identity does not lower the credibility of sports news, and neutral presentation methods greatly improve trust and willingness to participate. Machine generated heuristics are critical to this process and are moderated by sports interest and pre-existing AI attitudes. The research uncovers how people accept AI made sports news, giving facts to news groups to make better auto-written news.