The Transformation of Quality-Cultural Tourism into Overtourism: A Review of Bali’s Tourism Trajectory

This report examines the transformation of Bali's tourism model from one grounded in cultural quality to a mass-tourism paradigm resulting in overtourism. Drawing from a range of governmental, academic, and media sources, the study explores the historical trajectory, multidimensional impacts, and current policy responses to tourism-related challenges. Through critical analysis, it uncovers regulatory gaps, socio-environmental consequences, and the economic paradoxes embedded in Bali's dependence on tourism. The report advocates for a paradigm shift towards sustainable, high-value tourism and proposes strategic pathways involving branding, governance reform, community empowerment, and environmental stewardship.
This report synthesizes secondary data from government reports, academic journals, tourism association publications, and media sources spanning 2019–2025. A qualitative desk review methodology was employed to analyze the socio-cultural, environmental, and regulatory dimensions of overtourism in Bali. Infographic design was based on thematic data visualization principles to distill complex issues for broad audiences.