Factors Influencing College Students' Learning Intention to Online Teaching Videos During the Pandemic in China

To explore the influencing factors of college students' learning intention to online teaching videos during the pandemic, this study utilizes empirical research from four aspects including performance expectancy, effort expectancy, social influence, and facilitating conditions. The results indicate the following: first, using descriptive analysis, it is observed that, college students did not exhibit a positive learning attitude towards online teaching videos during the pandemic. Second, the t test and one-way analysis of variance indicate that grades between freshmen and seniors significantly influence the learning intention of college students to online teaching videos, whereas genders and disciplines do not. Third, through regression analysis, it is observed that performance expectancy, effort expectancy, social influence, and facilitating conditions significantly influence college students' learning intention to online teaching videos. This study stipulates the following research proposals: resource construction, the optimization of the online teaching environment, and psychological counseling. It is expected that the findings will provide references for studies on online teaching resources and online learning.

为探究疫情期间大学生对在线教学视频的学习意向影响因素，本研究从绩效期望、努力期望、社会影响及促成条件四个维度开展实证研究。研究结果如下：其一，通过描述性分析可知，疫情期间大学生对在线教学视频并未呈现出积极的学习态度；其二，t检验与单因素方差分析结果显示，大一新生与高年级学生的年级差异对大学生在线教学视频学习意向存在显著影响，而性别与学科则无显著影响；其三，经回归分析发现，绩效期望、努力期望、社会影响及促成条件均对大学生在线教学视频学习意向具有显著影响。本研究据此提出如下研究建议：加强在线教学资源建设、优化在线教学环境以及开展心理辅导工作。本研究预期所得结论可为在线教学资源与在线学习相关研究提供参考借鉴。