Unboxing_Dataset
收藏DataONE2023-10-31 更新2024-06-08 收录
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https://search.dataone.org/view/sha256:964564e8ce2335e04668935313f0582017b7f80b60c6d962d59b3733ac76502b
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资源简介：
This data includes consumers' purchase and eWOM intentions towards the products endorsed in unboxing videos. It also includes consumers' video viewing motives, ad involvement, and parasocial relationships established with SMIs.
创建时间：
2023-12-16
