Brazil: shampoo brands penetration rate 2018
收藏www.statista.com2022-11-29 更新2025-03-22 收录
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https://www.statista.com/statistics/1066884/shampoo-companies-penetration-rate-brazil/
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In 2018, Unilever Brasil Ltda. was by far the company with the highest brand penetration in the shampoo segment in Brazil. Nearly 64 percent of households in the country purchased shampoo of brands such as Seda, Dove, and TRESemmé, marketed by this company. Colgate-Palmolive ranked second, with a share of 35.7 percent.
于2018年，联合利华巴西有限公司在巴西洗发水市场占有率方面遥遥领先，成为该领域的领军企业。几乎有64%的巴西家庭购买了该公司所营销的沙达、多芬和特蕾美等品牌的洗发水。高露洁-棕榄以35.7%的市场份额位居第二。
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